SBJ/Dec. 11-17, 2017/Most Influential

No. 26 — Michele Roberts

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MARC BRYAN-BROWN


26



michele  
roberts

Executive Director

National Basketball Players Association

CHANGE FROM 2016: +2


Late last year, Roberts negotiated a seven-year extension of the NBA labor agreement without a work stoppage and without a reduction in the players’ share of revenue. The new deal brings back the players’ marketing and licensing rights to the union, and Roberts is focused on growing that business.

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