SBJ/Dec. 11-17, 2017/Most Influential

No. 19 — Michael Rubin

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19



michael  
rubin

Executive Chairman, Fanatics

Founder & CEO, Kynetic

CHANGE FROM 2016: +10


Having amassed nearly every piece of valuable intellectual property in domestic sports licensing and complemented that with the addition of retail operations at venues and manufacturing, Fanatics’ consolidation of the licensed sports industry is nearly complete. Now Rubin must prove that a vertical model will work. A $1 billion investment from SoftBank — raising Fanatics’ valuation to $4.5 billion — should help.

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