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Reader Survey

State of the Industry

Biggest sports business story of the year:

President Donald Trump vs. the NFL 36%
FBI makes arrests in sweeping fraud investigation that shakes up college basketball 35%
Sports television ratings continue to see declines 22%
ESPN implements layoffs and alters its strategy in light of changing media consumption habits 18%
NFL agrees to let the Raiders move to Las Vegas, Chargers agree to move to Los Angeles 17%

Responses 1,053
Note: Respondents could select three. Only top responses shown.

Effects on sports viewership/fandom from athletes taking actions during the national anthem to bring awareness to social issues:

Hurts 57%
Women 46%
Men 62%
Millennials 38%
35+ 63%
   
Helps 14%
Women 22%
Men 12%
Millennials 26%
35+ 11%
   
Has no effect 28%
Women 33%
Men 26%
Millennials 36%
35+ 26%

Responses 1,030


Getty Images

It's possible to have an adequate work/family life balance while working full time in the sports industry:

Agree 53%
Women 44%
Men 56%
   
Disagree 38%
Women 48%
Men 35%
   
No opinion 9%
Women 9%
Men 9%

Responses 1,045

Compared with the rest of the business world, is the sports industry behind in any of these areas?

Gender equality 61%
Women 44%
Men 56%
   
Employee benefits 37%
Racial equality 34%
Use of analytics/data 21%
Customer service 20%
None of these 13%

Responses: 1,031 Note: Respondents could select all that apply.

Most intriguing athlete:

Colin Kaepernick 24%
Kevin Durant 8%
LeBron James 8%
Aaron Judge 8%
Conor McGregor 6%
Stephen Curry 6%
Tom Brady 5%

Responses: 903
Note: Open-ended question. Only top answers shown.

Most intriguing sports executive:

Roger Goodell 15%
Adam Silver 11%
Jerry Jones 9%

Responses: 808
Note: Open-ended question. Only top answers shown.

The sports industry should play ___________ role in social causes.

A larger 54%
A smaller 20%
The same 25%

Responses: 1,039

Sport that would benefit the most from a quicker game/competition:

Baseball 75%
Football 11%
Motorsports 7%
Soccer 3%
Basketball 3%
Hockey 1%

Responses: 1,027

The one goal you want to accomplish over the next 6 months:

Exercise more 21%
Lose weight/eat better 20%
Spend more time with family 14%
Get promoted 13%
Find a new job 12%
Other 8%
Meet budget numbers 6%
Take an extended vacation 4%
Work fewer hours 3%

Responses: 1,044

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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