SBJ/Nov. 20-26, 2017/Power Players

Power Players: Bill Koenig, NBA

Photo by: JENNIFER POTTHEISER / NBAE
BILL KOENIG

President of global content and media distribution
NBA

The most active league executive in the RSN business, Koenig understands the media game better than anybody in the NBA league office. He knows the TV profiles of all 30 teams, and frequently steps in to mediate between teams and RSNs in ways that are helpful to both. Koenig is described by several RSN executives as a tough but fair negotiator; someone who is a tough defender of the league’s positions.

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