October 30 - November 5, 2017 Vol. 20 — No. 28

Top Stories

  • Two paths for World Series tickets

    The strong secondary ticket market for the World Series in both Los Angeles and Houston pointed to the fervent fan interest in both markets, with average prices ranging between $1,100 and $1,300 per seat. But the teams are employing very different ticket resale strategies that have quickly become a heightened area of focus for all of Major League Baseball.

  • Ben Sutton’s back with investment fund

    Ben Sutton has found life after IMG College. His new private equity company, Teall Investments, has raised $65 million to acquire more than a dozen businesses.

  • ESPN gets queasy on Barstool

    ESPN executives knew much of the content on the Barstool site would cause some anger among both ESPN’s on-air talent and executives. But they felt that it was a risk worth taking and decided to move forward with the deal to create a TV show around the popular podcast “Pardon My Take.”

  • Content push changes strategy for sponsors

    If the biggest question facing the sports industry is how it transforms from a business based on TV rights to one based on new forms of media consumption, then the second-biggest industry question is how its supporting sponsorship industry changes with it.

  • First Look podcast: More content

    In our First Look podcast this week, SBJ’s Abe Madkour, Terry Lefton and Bill King discuss this week’s stories, including the landscape of sponsorship and differing World Series ticket strategies.

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