October 9 - 15, 2017 Vol. 20 — No. 25

Top Stories

  • Modelo goes big with UFC

    Rapidly growing Mexican import Modelo Especial will replace 10-year incumbent Bud Light as the official beer of the UFC beginning in January, an audacious, eight-figure plunge for a brand that announced its first U.S. sports sponsorship less than a year ago.

  • Will FBI investigation change college hoops?

    Some of the reporters and analysts closest to college basketball were part of a SportsBusiness Journal roundtable at the Final Four in April, so the latest scandal seemed like an appropriate time to bring them back for a college basketball media roundtable 2.0.

  • Indians claim a rare ratings win

    Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’s highest local TV rating.

  • Driving force in Detroit

    By virtue of its innovative design, Little Caesars Arena has played a key role in rebuilding the inner city and creating a vibrant downtown scene, a major emphasis after a long-term downturn for the Motor City.

  • Social life

    Professional teams and college athletic programs are increasingly harnessing the power of social media to sell tickets, stream live games and inject personality into fans’ news feeds.

  • First Look podcast: Detroit! Detroit!

    SBJ’s Abe Madkour, Don Muret and Bill King discuss this week’s stories, including the debut of Little Caesars Arena in Detroit, the Modelo-UFC deal, and MLB’s postseason.

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