September 25 - October 1, 2017 Vol. 20 — No. 23

Top Stories

  • Power Players: Communicators & Storytellers

    In SportsBusiness Journal's continuing Power Players series, we profile some of the top storytellers and communication specialists who influence much of the messaging we see today in sports.

  • Focus at Mercedes-Benz Stadium is on the fans

    Arthur Blank is pleased with the glowing reviews the new, $1.5 billion Mercedes-Benz Stadium has received since opening in late August. The cutting-edge facility sets the bar high for design, food service and video board technology.

  • Learfield-IMG College merger: ‘Anything you want in college’

    Once the merger between IMG College and Learfield officially closes, the combined business will be unlike any that’s ever existed in college sports. IMG College-Learfield will own the multimedia rights to 200 schools, including 56 of the 65 schools in the power five.

  • In shift, Joe Lockhart has NFL’s PR playing offense

    Joe Lockhart, the NFL's executive vice president of communications since January 2016, has drastically changed the way the league's PR department operates with his in-your-face approach. The change has led to a more open and accessible NFL that is not afraid to mix it up.

  • First Look podcast: Learfield-IMG College

    SBJ’s Abe Madkour, Bill King, Michael Smith and Don Muret discuss the Learfield-IMG College merger news and Atlanta's Mercedes-Benz Stadium.

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