SBJ/Sept. 11-17, 2017/People and Pop Culture

Sixers Innovation Lab Crafted by Kimball

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Sixers Innovation Lab Crafted by Kimball


Philadelphia 76ers Training Complex, Camden, N.J.




While the Philadelphia 76ers are busy trusting the process and their young lineup on the basketball court, they have created a new process to help young consumer product companies to achieve their potential.

The Sixers Innovation Lab Crafted by Kimball opened earlier this summer in the Business Operations Facility at the 76ers Training Complex in Camden, N.J. The first companies chosen to participate were esports training platform U GIT GUD, daily fantasy sports lineup recommender Monster Roster, cat feeding system Doc & Phoebe’s Cat Co., and digital cause media company Live Life Nice.

In addition to office space, benefits include access to experts and financiers and the opportunity to pitch venture capital firms and other investors.

Innovation Lab Managing Director Seth Berger joins the lab’s companies.
All photos courtesy of Sixers Innovation Lab Crafted by Kimball
Scott O’Neil, CEO of the Philadelphia 76ers, New Jersey Devils and Prudential Center, and Kimball Office President Mike Wagner attend the grand opening in July.
The building provides 8,000 square feet of office space.
Sponsor Kimball Office provides the office furniture for the building.
Doc & Phoebe’s Cat Co. was one of the four companies in the space when it opened.
The logo of the lab and participating firms behind the front desk.

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