SBJ/Sept. 11-17, 2017/Game Changers

Jodi Logsdon, CBS Sports

Photo by: JOHN PAUL FILO / CBS

J
odi Logsdon always wanted to be a sports reporter, which is the main reason she studied newspaper journalism at Syracuse. But as she started in the business, she grew fonder of the management side of the business, deciding what stories to cover and how to present them. “I fell in love with being the last line of defense for a story,” Logsdon said. She spent 12 years in various editorial roles at ESPN before moving over to CBS Sports in the summer of 2015 as news director and coordinating producer.

Jodi Logsdon
CBS Sports // News director and coordinating producer
“When I came here two years ago, there wasn’t a dedicated system for news gathering, evaluating news and vetting stories,” she said.

She set up a group to make sure the facts and stories reported by CBS Sports’ on-air talent are accurate, setting up standards for evaluating the news and providing reporters and producers with relevant background information to have a successful interview.

“We are the ones doing the vetting to make sure that stories meet our standards and expectations,” she said. “We want to make sure that we’re comfortable with the information, we checked it and we trust the sources.”

— John Ourand



  • Where born: Philadelphia.
  • Education: Syracuse University, B.A., newspaper journalism and Spanish language, literature and culture.
  • Attributes I look for when hiring: Strong interpersonal communication skills, a genuine interest in engaging with others.
  • Networking tip I’ve learned: Spend the time to connect to people at a personal level, find out what matters to and interests them, and those are the people that will become the best resources in your network.
  • Best advice I’ve received for career development: Be open to and take advantage of any opportunity that comes. At times in your career, a project, assignment or job will come along that might not seem to fit exactly the path you’ve envisioned for yourself. But many times it is in taking those unexpected turns that you can learn the most, develop new skills, uncover true passions, demonstrate versatility, and open more doors for your future.
  • Woman in sports business I’d most like to meet: The woman I would most like to meet is the up-and-coming young woman who is going to be next to revolutionize the sports and media industry. I learn so much from hearing the fresh perspectives of the young women who are just starting their careers in our business. These young women who experience technology differently, who take unique approaches to content, who are brimming with ideas for how we can serve evolving audiences in new and interesting ways — these are the women I would most like to meet.
  • Is discussion about challenges women face working in sports necessary or played out? The dynamics facing women in sports have certainly changed over the years, and the environment is much improved. But it remains a conversation worth having. We need to continue to have solutions-based conversations to acknowledge and correct the imbalance of women in senior leadership positions, inequality in compensation, and comparative lack of risk-taking promotions to advance women.
  • Charities supported: Best Friends Animal Society, Planned Parenthood, Human Rights Campaign, ACLU.

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