August 28 - September 3, 2017 Vol. 20 — No. 19

Top Stories

  • Best U.S. Open tickets see hefty price hike

    The U.S. Open, which begins today, has substantially increased ticket prices as it seeks to capture some of the profit in the secondary ticket market.

  • Long road to big games on first weekend

    This weekend’s college football matchup between No. 1 Alabama and No. 3 Florida State is a scheduling marvel — especially when you consider that it’s been seven years in the making.

  • Halls of fame: The thrill of history

    NFL team museums bring in revenue, but the teams that have them stress other goals: Providing a dedicated space to display team history, as well as a way to reach out to young people by providing educational opportunities for students.

  • ‘Battle’ and ‘Borg/McEnroe’

    The premieres next month of not one, but two tennis movies is noteworthy: “Battle of the Sexes,” about the famed gender-bender match in the midst of the feminist movement; and “Borg/McEnroe,” which follows the rivalry between the Swede and the New Yorker.

  • Butler Blue is a marketer’s best friend

    While mascots have long been an effective way to extend a school’s brand and enhance the fan experience at the game, some athletic departments are turning them into prolific marketing tools.

  • PeacePlayers building bridges in divided Middle East

    Young people in Jerusalem are overcoming the historical, angry divide between Palestinians and Israelis. They’ve been able to do it through basketball, and through PeacePlayers International, which has been using the game to inspire relationships and conflict resolution.

  • First Look podcast: Take it to the hall

    This week’s podcast highlights NFL halls of fame, college football’s opening weekend, and a special week in Israel with PeacePlayers International.

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