Menu
Opinion

Fair appraisal of ESPN a welcome exposition

Hats off to you for such a comprehensive and fair appraisal of where ESPN is in their business evolution (SBJ June 26-July 2 issue). Tuned in as I like to think I am, your article gave facts and figures I had not seen and shed a very clear light on where ESPN is and hopes to be. Many may not agree with their strategy, but your article was top-notch in exposition.

The only thing missing is an explanation for the Longhorn Network. We joke in the industry that we’d like to have been in the room to know when someone thought that was a good idea.

And it is inarguable (ask Larry Scott, David Boren, Texas A&M and many others) that the decision for Texas and ESPN to launch that network drastically affected the college landscape for at least 10-15 years.

That said, thank you from all your readers for such a well-researched and powerful assessment of the “State of ESPN.”

Don McGuire

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2017/07/10/Opinion/Letter.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2017/07/10/Opinion/Letter.aspx

CLOSE