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Coca-Cola Corner and the Delta Sky360 Club are sponsored spaces within SunTrust Park.
Photo by: GETTY IMAGES |
A look at some of the biggest spenders in sports that are headquartered in the Atlanta area:
Chick-fil-A
» Sports ad spend: $36.5 million (72 percent college football, 12 percent NBA)
» Fortune 500 rank: NA
» Atlanta-area partnerships: Braves, United FC; College Football Hall of Fame; Chick-fil-A Peach Bowl
» Other major sports properties: College Football Playoff; Kansas City Royals; Chicago Blackhawks; PGA Tour Valspar Championship; ATP Winston-Salem Open
Coca-Cola
» Sports ad spend $119.2 million (41 percent college basketball, 21 percent 2016 Summer Olympics)
» Fortune 500 rank: 64
» Atlanta-area partnerships: Braves, Falcons, Hawks, United FC, Dream; Chick-fil-A Peach Bowl; (PGA) Tour Championship by Coca-Cola; ATP Tour BB&T Atlanta Open; College Football Hall of Fame; Mercedes-Benz Stadium; SunTrust Park; Atlanta Motor Speedway
» Other major sports properties: Coca-Cola Park (Allentown, Pa.), Coca-Cola Field (10-year deal in Buffalo expires after next season); U.S. Olympic Committee; NCAA and dozens of major colleges; MLB and 17 clubs; MLS and six clubs; 14 NFL teams; 11 NBA teams; 14 NHL teams; Speedway Motorsports; Monster Energy NASCAR Cup Series No. 3 (Austin Dillon), No. 10 (Danica Patrick), No. 11 (Denny Hamlin), No. 22 (Joey Logano), No. 31 (Ryan Newman), Monster Energy NASCAR Cup Series Coca-Cola 600; 7 Verizon IndyCar Series drivers ; U.S. Soccer Federation, CONCACAF, FIFA, UEFA, Mexican men’s national soccer team; PGA Tour, Champions Tour, Web.com Tour; 4 WNBA teams
Delta Air Lines
» Sports ad spend: $1.3 million (almost half NFL, 16 percent NHL)
» Fortune 500 rank: 71
» Atlanta-area partnerships: Braves, Hawks, United FC; SunTrust Park (Delta Sky360 Club)
» Other major sports properties: Six MLB clubs; Seattle Sounders FC, Los Angeles FC; CONCACAF; Mexican men’s national soccer team; Los Angeles Lakers, New York Knicks, Utah Jazz; Minnesota Vikings, Seattle Seahawks; Buffalo Sabres, Los Angeles Kings, New York Rangers; U.S. Ski and Snowboard; Pac-12, numerous major colleges; named premium areas at Citi Field, Madison Square Garden, Nationals Park, Staples Center, U.S. Bank Stadium, CenturyLink Field, Yankee Stadium; sponsored areas at Infinite Energy Arena, O2 Arena, Rose Bowl Stadium, Toyota Sports Center
Home Depot
» Sports ad spend: $40.9 million (more than one-third NFL, 31 percent college football)
» Fortune 500 rank: 23
» Atlanta-area partnerships: Braves, Falcons, United FC; Chick-fil-A Peach Bowl; Mercedes-Benz Stadium; College Football Hall of Fame
» Other major sports properties: MLS; ESPN’s College Game Day; Toyota Sports Center (practice facility for the Los Angeles Lakers, Kings and WNBA Sparks); SWAC; dozens of major colleges
Mercedes-Benz
» Sports ad spend: $147 million (44 percent NFL, 20 percent golf)
» Fortune 500 rank: NA
» Atlanta-area partnerships: Falcons, United FC; Mercedes-Benz Stadium ($324 million, 27-year naming rights deal, through 2043)
» Other major sports properties: New Orleans Saints; Mercedes-Benz Superdome (10-year naming-rights deal through 2020); the Masters, PGA of America, 2016 Ryder Cup; Rickie Fowler; Charlotte Hornets; U.S. Open (tennis), Barclays ATP World Tour Finals
Moe’s Southwest Grill
» Sports ad spend: $4.1 million (all Moe’s advertising appeared during sportscasts on ESPN-ABC networks; 58 percent of that was during college football).
» Fortune 500 rank: NA
» Atlanta-area partnerships: United FC
» Other major sports properties: Carolina Hurricanes, Tampa Bay Lightning
NAPA Auto Parts
» Sports ad spend: $14.9 million (more than 40 percent college basketball, 29 percent college football)
» Fortune 500 rank: 180
» Atlanta-area partnerships: Braves, Falcons, United FC
» Other major sports properties: Monster Energy NASCAR Cup Series No. 24 (Chase Elliott); Verizon IndyCar Series No. 98 IndyCar (Alexander Rossi); Detroit Tigers, Tampa Bay Rays; Portland Trail Blazers, Dallas Mavericks; Detroit Red Wings, Calgary Flames; Mexican men’s national soccer team
SunTrust Bank
» Sports ad spend: $165,222
» Fortune 500 rank: 303
» Atlanta-area partnerships: Braves, Falcons, Hawks, United FC; SunTrust Park ($250 million, 25-year naming-rights deal, through 2042); Mercedes-Benz Stadium
» Other major sports properties: Miami Dolphins
UPS
» Sports ad spend: None
» Fortune 500 rank: 46
» Atlanta-area partnerships: Hawks
» Other major sports properties: Arizona Diamondbacks, Los Angeles Dodgers, Washington Nationals; Cleveland Cavaliers, Dallas Mavericks, Indiana Pacers, Minnesota Timberwolves, New York Knicks; Dallas Cowboys, Indianapolis Colts, Jacksonville Jaguars, New York Jets; Dallas Stars, Minnesota Wild; Sporting Kansas City; New York Road Runners
Notes: TV ad spending estimates are based on June 23, 2016-June 22, 2017. Atlanta-based deals are excluded from those listed under “Other major sports properties.”
Sources: SportsBusiness Journal analysis of iSpot.tv data, Resource Guide LIVE, Fortune magazine
