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Sports Business Awards

Sports Sponsor of the Year

Photo by: GETTY IMAGES


Anheuser-Busch InBev


STYLE POINTS:


Perennially the biggest sponsorship spender in sports, A-B InBev’s properties range from the NFL to the Drone Racing League. Highlights include the old — an ad celebrating the Cubs championship with archival Harry Caray footage — along with the new: esports and virtual reality initiatives.


Photo by: BRIDGESTONE


Bridgestone


STYLE POINTS:


Bridgestone increased visibility and awareness through its Olympics, NFL, NHL and motorsports sponsorships effectively enough to help sales grow 2 percent last year, when the overall tire category declined.


Photo by: ESURANCE


Esurance


STYLE POINTS:


Esurance’s “every egg in one basket” strategy with MLB, MiLB and San Francisco Giants catcher Buster Posey has helped significantly increase both brand awareness and purchase intent in a category with as much marketing noise as any.


Photo by: JPMORGAN CHASE


JPMorgan Chase


STYLE 
POINTS:


High-visibility sponsorships like the U.S. Tennis Association, Madison Square Garden and Chase Center in San Francisco — future home of the Golden State Warriors — have helped the financial services giant attain and retain customers in one of the most competitive categories.


Photo by: GETTY IMAGES


Pepsi Beverages


STYLE POINTS:


Pepsi continues to fuse its music and entertainment assets as artfully as any brand, if not better. Pepsi was the most discussed brand at Super Bowl LI, with #PepsiHalftime as the most tweeted brand hashtag on Super Bowl Sunday.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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