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Sports Business Awards

Sports Event of the Year

Photo by: COPA AMÉRICA CENTENARIO


2016 Copa América Centenario Knockout Round


STYLE POINTS:


Held outside of South America for the first time, the 100-year-old tournament found success in the U.S., with more than 1.5 million fans in attendance and record television ratings for rights holders Fox Sports and Univision. The Argentina-Chile final was played in front of more than 82,000 at MetLife Stadium.


Photo by: GETTY IMAGES


2016 Indianapolis 500


STYLE POINTS:


With a crowd of about 350,000 after a marathon promotional buildup, and a TV audience of more than 6 million in the U.S., IndyCar and Indianapolis Motor Speedway made the 100th running of the Indy 500 the biggest the track had seen in decades, by almost any business metric.


Photo by: GETTY IMAGES


2016 Ryder Cup


STYLE POINTS:


The Ryder Cup at Hazeltine National Golf Club saw the trophy return to the U.S. for the first time since 2008 in front of record crowds. Its new look draped the stands in red to create a home-field advantage while also putting sponsorship branding on hole signage, video boards, entrances and tee-box signage.


Photo by: MLB


2016 World Series


STYLE 
POINTS:


The Chicago Cubs’ epic seven-game victory over Cleveland drew MLB’s largest TV audiences in more than a generation and shifted baseball off the sports pages into a much larger cultural story. Ticket resale prices for the three games at Wrigley Field were the highest ever seen in baseball.


Photo by: BRISTOL MOTOR SPEEDWAY


Pilot Flying J Battle at Bristol


STYLE POINTS:


Tennessee and Virginia Tech squared off in front of a record 156,000 fans inside Bristol Motor Speedway in a setting as unique as one ever created for a college football game. All that was missing was the smell of burned rubber.


Photo by: NHL / NHLPA


World Cup of Hockey 2016


STYLE POINTS:


The NHL and NHLPA relaunched the international tournament 12 years after its last iteration with a two-week event in Toronto. It also served as a testing ground for the sport, with the introduction of player and puck tracking, and digital dasherboard advertising.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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