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Marketing and Sponsorship

Wireless category remains wide open in NASCAR as carriers focus their attention elsewhere

Sprint’s departure as NASCAR title sponsor opened the wireless category for teams and tracks to sell, but nearing the midway point of the season, no major deals have been signed. Meanwhile, Sprint’s absence at tracks has brought some grumbling over the level of wireless connectivity a...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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