May 15 - 21, 2017 Vol. 20 — No. 5

Top Stories

  • How PGA Tour, FedEx sized up 10-year deal

    Uncertainty around the PGA Tour’s schedule, media landscape and digital strategy was the biggest challenge to sealing a 10-year renewal of its most lucrative sponsorship, with FedEx.

  • Birth of IMG College revamped collegiate business

    A look at the stories from the people who had a front-row seat for IMG’s acquisition of Collegiate Licensing Co., and subsequent game-changing moves that altered the profile of IMG, the college space, and the people and companies within it.

  • Teams abandon Overwatch

    The professional scene around Activision Blizzard’s hit video game Overwatch is shrinking, a troubling sign for the company’s ambitious plans to launch a well-capitalized league around the game.

  • Losing some wait: Concessionaires’ plans, old and new

    Sports food vendors have battled long lines at concession stands for years. For the concessionaires, slow speed of service is not conducive to generating revenue. For the fans, nothing is more frustrating than missing a chunk of the game waiting in line to buy a hot dog and a beer.

  • First Look podcast: PGA Tour’s FedEx deal

    First Look podcast: How the PGA Tour and FedEx sized up a 10-year deal that includes a lot of wiggle room, and how the creation of IMG College helped shape the sports landscape.

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