May 1 - 7, 2017 Vol. 20 — No. 3

Top Stories

  • SunTrust Park: How fans found their spot

    SportsBusiness Journal caught up with seven season-ticket holders to find out what drove their decision about which of SunTrust’s many seating options to choose, as well as their connection to the team and their thoughts on the new ballpark in Cobb County.

  • NBC’s Olympic shoot grows in importance

    NBC’s sixth WeHo (short for West Hollywood) pre-Olympics production shoot, with 96 of the most marketable members of Team USA, was a grueling affair that created more than half of all the Olympics imagery you’ll see before the Winter Games’ opening ceremony next February.

  • ESPN cuts follow round of big salary drops

    The atmosphere among ESPN’s on-air talent has been tense for the past two months, as rumors swirled about how deep the network’s cuts would go. Last week, the rumors became reality as some of the network’s best-known reporters and anchors were cut.

  • Execs measure Earnhardt effect on NASCAR

    While Dale Earnhardt’s retirement had been increasingly expected, the confirmation still raises fresh questions about how well-prepared NASCAR is to deal with a generational shift.

  • Coaxing the next generation

    Horse racing was once the most popular sport in America, but it has suffered from declining attendance and an aging fan base. Getting millennials to take notice of horse racing tops the priority list for many tracks and racing organizations around the country.

  • First Look podcast: SunTrust Park and more

    First Look podcast: SunTrust Park debuts, Dale Jr.’s retirement, and more from this week’s issue.

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