The NHL's roster of corporate partners includes three that have been with the league for more than 20 years.
| Partner (brand) |
Partner since |
No. of seasons |
| Kraft Heinz Foods Group (Canada only) |
Not available |
20+ seasons |
| The Upper Deck Co. |
1990 |
27 |
| EA Sports |
1993 |
24 |
| Sirius XM |
2003 |
14 |
| CCM Hockey* |
2003 |
14 |
| PepsiCo, Gatorade, Amp Energy |
2006 |
11 |
| Bridgestone |
2007 |
10 |
| Scotiabank (The Bank of Nova Scotia) (Canada) |
2007 |
10 |
| Ticketmaster |
2007 |
10 |
| Honda |
2008 |
9 |
| McDonald's |
2008 |
9 |
| Tim Hortons (Canada) |
2008 |
9 |
| Visa (Canada) |
2008 |
9 |
| Hershey (Canada) |
2009 |
8 |
| Las Vegas Convention & Visitors Authority |
2009 |
8 |
| Canadian Tire (Canada) |
2010 |
7 |
| Discover (U.S. only) |
2010 |
7 |
| Enterprise |
2010 |
7 |
| Geico (U.S.) |
2010 |
7 |
| Sheraton |
2010 |
7 |
| Cybex |
2011 |
6 |
| Medge Consulting Sports AB |
2011 |
6 |
| Molson Coors (Canada) and MillerCoors (U.S.) |
2011 |
6 |
| NBCUniversal |
2011 |
6 |
| Anco (wiper blades) |
2013 |
4 |
| L'Oreal (Canada) |
2013 |
4 |
| Constellation NewEnergy |
2014 |
3 |
| DraftKings |
2014 |
3 |
| Mondelez (Canada) |
2014 |
3 |
| PrimeSport |
2014 |
3 |
| Procter & Gamble (Canada) |
2014 |
3 |
| Rogers Communications (Canada) |
2014 |
3 |
| SAP |
2014 |
3 |
| Ontario Lottery and Gaming Corp. |
2014 |
3 |
| Samsung (Canada) |
2015 |
2 |
| U-Vend |
2015 |
2 |
| Sonnet Insurance |
2016 |
1 |
| Dunkin' Donuts |
2017 |
22 days |
* Merged with Reebok in 2004; Adidas is taking over after this season.
Sources: SportsBusiness Journal research, NHL
