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Marketing and Sponsorship

Licensing show looks for rise in numbers

The Sports Licensing and Tailgate Show, the industry’s sole remaining sports licensing exhibition, opens its doors this week in Las Vegas, and show organizers forecast an uptick in show space and attendance this year. Change is the watchword this year, with Adidas taking over as the NHL&rsq...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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