January 16 - 22, 2017 Vol. 19 — No. 37

Top Stories

  • Venues 3.0: Smarter. Smaller. Social.

    After years of building out infrastructure, trends point to greater flexibility and smaller venues. Facility owners are removing seats in the areas producing the least amount of revenue and replacing them with space for fans to graze, mingle and socialize.

  • How Clemson has nailed it on social media

    Clemson has been producing content for some time. But it’s in the area of live coverage and production quality that the Tigers’ digital unit has raised the bar for its peers.

  • NBPA bets on power of its stars

    The National Basketball Players Association is making a significant move this summer as it takes its marketing and merchandising rights in-house after more than two decades of leasing them from the NBA.

  • Suns’ renewal strategy? Take a look (in VR)

    The Phoenix Suns are adding virtual reality to their season-ticket renewal strategy to spark fan interest and investment in one of the league’s worst teams.

  • Sports leaves little room for debate on who rules viewership

    Some are waiting for a sports rights bubble to pop, but judging from 2016’s most popular television shows, sports rights are as valuable as ever. Eighty-eight of the top 100 most-viewed shows last year were live sports telecasts.

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