Properties you would most want your company aligned with as a sponsor:
| NBA |
56% |
| NFL |
35% |
| MLB |
30% |
| NCAA |
25% |
| MLS |
21% |
| PGA Tour |
19% |
| NHL |
14% |
| USOC |
14% |
| EPL |
13% |
Responses 642
Note: Respondents could select three.
Corporate sponsor you would most want aligned with your sports property:
| Nike |
37% |
| Under Armour |
34% |
| Apple |
31% |
| Coca-Cola |
19% |
| Google |
19% |
| Amazon |
16% |
| American Express |
12% |
| Anheuser-Busch |
11% |
| Gatorade |
11% |
Responses 631
Note: Respondents could select three.
Seattle Sounders alum Steve Zakuani signs an autograph at a fan night sponsored by Delta - Getty Images
Property that would benefit the most from an influx of sponsorship dollars:
| MLS |
21% |
| WNBA |
18% |
| Minor League Baseball |
7% |
| LPGA |
6% |
| NWSL |
6% |
Responses 612
Twitter stock: Buy, sell or hold?
| Buy |
22% |
| Sell |
30% |
| Hold |
48% |
Responses: 623
Most effective social media platform for engaging sports fans:
| Twitter |
53% |
| Facebook |
21% |
| Instagram |
15% |
| Snapchat |
9% |
| Other |
1% |
Responses: 635
Least effective social media platform for engaging sports fans:
Raiders:
| Snapchat |
36% |
| Facebook |
32% |
| Instagram |
20% |
| Twitter |
10% |
| Other |
2% |
Responses: 623
Showing NFL Thursday night games on Twitter will _________ the TV ratings of league broadcasters CBS and NBC.
| Help |
14% |
| Hurt |
31% |
| Have no effect on |
55% |
Responses: 640
In the next seven years, will a technology company like Twitter, Amazon or Apple secure exclusive media rights for live event broadcasts of one of the four big leagues in North America?
Responses: 644
Does your household have a traditional pay TV (cable/satellite) subscription?
Responses: 641
