PROFESSIONAL
What I like …
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Photo: COURTESY OF JESSE LAWRENCE
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■ An insight: The journey is the destination.
■ An influential person in my career: My dad.
■ An out-of-the-box idea: Step counter for dogs.
■ A timeless idea: The live experience.
■ A business deal: Data licensing deal with the NBA.
■ A sports facility: Rose Bowl.
■ A sports event: Watching Aaron Boone win the pennant.
■ A strategy: Create ownership and eliminate obstacles.
■ A hire: Should be hungry.
■ A brand: Amazon.
Jesse Lawrence
Founder and CEO
TicketIQ
■ Where I’m From: NY, NY.
■ Where I Went to School: B.S., Emory University; MBA, Columbia University.
■ My First Job: First real job was with ACOG before ’96 Summer Games.
■ A trend: Yankees’ youth movement.
■ An innovation: 1’s and 0’s.
■ A pro league or team business initiative: MLS is the next NFL.
■ A story that bears watching: How professional teams manage their ticket market.
■ A fantasy job: Yankees shortstop.
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Fantasy job: Yankees shortstop
Photo by: GETTY IMAGES
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What I like about …
■ My job: The ticket market is in the middle of meaningful change. It’s exciting to think about and help drive a vision for where the market is going.
■ Sports business: Mobile is changing how every company has to think about the world.
■ Sports media: John Buccigross, Buster Olney, Kirk Herbstreit, Moose Johnston, Vin Scully and “Doc” Emrick.
■ Sports technology: Turning phones into tickets.
■ Competing: Coopetition can be more powerful then competition.
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ESPN’s Buster Olney
Photo by: ESPN IMAGES
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■ Sports fans: The most passionate brand ambassadors on the planet.
What I would like to …
■ Change: That which I have the power to.
■ Change in what I do: Be more patient.
■ See more of in sports business: Testing and learning.
■ See less of in sports business: The way it used to be.
■ Eliminate: Fees.
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Turning phones into tickets
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What I don’t like …
■ In general: A closed mind.
■ Pet peeve: Wooden lollipop sticks.
■ In sports: Plastic bottle beer.
■ In business: Inability to learn from mistakes.
PERSONAL
What I Like …
■ People: Kind and curious.
■ That would surprise those who know me: First job at McDonald’s.
■ Above all else: Family.
■ About myself: Persistence.
■ Hero: Dad.
■ Player: Don Mattingly.
■ Teams: Yankees, Rangers, NYCFC, Jets.
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Jay Z and Pearl Jam
Photo by: GETTY IMAGES
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■ City: New York.
■ Possession: Official Cuban League baseball.
■ Memento: 1949 Kansas City American Royal Tie from my grandfather.
■ Time of year: Fall — it’s my birthday (43rd) and anniversary (15th).
■ Music: Pearl Jam, Phish, Jay Z.
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Seamless app
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■ Books: “Underworld,” “The Power of Positive Thinking.”
■ Authors: Malcolm Gladwell.
■ Magazines: Wired, The New Yorker.
■ Websites: NYtimes, DailyBeast.
■ Gadget: iPhone.
■ Apps: TicketIQ, Seamless.
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Photo by: GETTY IMAGES
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■ Hobby: Road biking.
■ Trip: Costa Rica.
■ Movies: “The Matrix,” “The Natural.”
■ Concerts: Built to Spill at the Stone Pony, Pearl Jam at MSG.
■ Artists: Pollack, Gursky.
■ Dessert: Frozen mango.
■ Drink: Tequila.
■ Scent: Old Spice Classic.
■ Vacation spot: Tulum, Mexico.
■ Car: Dodge pickup.
■ Singer: Alison Krauss.
■ Quote: “All progress depends on the unreasonable man.” George Bernard Shaw.
