T
urner Sports has morphed radically over the past decade from a traditional linear broadcaster on cable TV to a multimedia content owner and distributor, and even a sports property in and of itself through the creation of its ELeague competitive video gaming venture. Tina Shah has played a critical role in that entire transformation.
Tina Shah
TURNER SPORTS,
SENIOR VICE PRESIDENT, ASSOCIATE GENERAL COUNSEL
A 15-year veteran of Turner, Shah been an influential behind-the-scenes player in nearly every major sports deal the network has struck during that time, including the original formation and subsequent renewals of multiplatform rights deals with the NBA, NCAA and MLB, the purchase and redevelopment of Bleacher Report, the creation of ELeague with WME-IMG, and employment agreements with many of the network’s leading on-air talent. In each instance, the long-term nature of the deals demanded that Shah not only forecast future media and content trends, but also create business rules to help govern them.
Late last month, she was promoted to her role of senior vice president of business affairs, building on her prior role as associate general counsel.
“The sports content business has evolved and grown so much, it’s almost like a new job around here every year,” said Shah, who interned with Turner Sports while in law school at neighboring Emory University in Atlanta during the late 1990s. “It’s required a constant evolution. Thinking about the future of the media landscape, particularly as far out as some of our deals go, remains very challenging but incredibly interesting.”
— Eric Fisher
