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On The Ground in Rio

Rio 2016 photos: Ben There (Done That)

SBJ/SBD reporter Ben Fischer is making the rounds at Rio, checking out the people, brands and hot spots at the 2016 Summer Olympics.

Barra Olympic Park, seen from the Olympic Tennis Center stadium on a cloudy day.
Photos by: BEN FISCHER / STAFF
The light of thousands of cellphones added a do-it-yourself visual display to the opening ceremony.
Ben Fischer is carrying a torch for the Rio Games.
LA 2024

The team that discussed Los Angeles’ bid for the 2024 Summer Games at a news conference: Janet Evans, Casey Wasserman, Eric Garcetti, Angela Ruggiero, Anita DeFrantz and Larry Probst.
Seen around Rio

College Football Playoff Executive Director Bill Hancock distributes media passes to the opening ceremony. Hancock has served on the U.S. Olympic Committee staff at 12 Olympic Games.
USOC marketing director Mitch Poll (left) tries out a comfy perch in the “man cave” portion of Procter & Gamble’s sponsor house.
Hospitality

In the “view from an Olympic sponsor hospitality house” competition, Cisco makes a strong play for the gold …
… and Procter & Gamble also puts itself in the running.
Sponsors and brands

TOP sponsor Samsung showed off its products at Olympic Park.
TOP sponsor Coca-Cola won the award for first activation coming into Rio, stationing reps with drinks at the airport before arrivals reached the baggage claim.
Under Armour, not an Olympic sponsor, put fitness stations up along Copacabana Beach.

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