Menu
In-Depth

The people behind sports sponsorship and marketing

Photo by: Getty Images
Behind every brand, from relative newcomers to the biggest spenders, marketing executives are challenged with aligning with the right sports properties and getting the most out of their sponsorships.

Team partnerships, naming-rights deals, tournament title sponsorships — whatever the structure, marketers must make the most of various inventory and platforms to achieve real connections with consumers and forge ongoing relationships.

In the pages that follow, we highlight eight of these brand-side gatekeepers as they discuss their strategies, the trends they’re watching in sponsorship and marketing, campaigns that have worked for them, and what they think sports properties could do better.

StubHub

Uber

Constellation

GoPro

The Hershey Co.

SAP

Dean & DeLuca

Delta Air Lines

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/08/15/In-Depth/Intro.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/08/15/In-Depth/Intro.aspx

CLOSE