Menu
In-Depth

The people behind sports sponsorship and marketing

Photo by: Getty Images
Behind every brand, from relative newcomers to the biggest spenders, marketing executives are challenged with aligning with the right sports properties and getting the most out of their sponsorships.

Team partnerships, naming-rights deals, tournament title sponsorships — whatever the structure, marketers must make the most of various inventory and platforms to achieve real connections with consumers and forge ongoing relationships.

In the pages that follow, we highlight eight of these brand-side gatekeepers as they discuss their strategies, the trends they’re watching in sponsorship and marketing, campaigns that have worked for them, and what they think sports properties could do better.

StubHub

Uber

Constellation

GoPro

The Hershey Co.

SAP

Dean & DeLuca

Delta Air Lines

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/08/15/In-Depth/Intro.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/08/15/In-Depth/Intro.aspx

CLOSE