NASCAR moved longtime executive vice president and chief marketing officer Steve Phelps into a more global role as the sanctioning body continues to expand its international presence.
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PHELPS
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Phelps, who joined NASCAR in 2005 as vice president of corporate marketing after 14 years with the NFL, became CMO the next year. He will be executive vice president and chief global sales and marketing officer. He will oversee the global functions for marketing, partnership and series marketing, business development, communications, licensing and consumer products, and NASCAR Digital Media.
He also will continue to serve as NASCAR’s top officer in its Charlotte headquarters.
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| GREGORY |
The new CMO will be Jill Gregory, currently NASCAR’s senior vice president of marketing and industry services, who becomes the first female CMO in NASCAR history and retains the senior vice president title. Gregory moved over to NASCAR from Bank of America in 2007 and is now one of the highest-ranking female executives in sports.
Also, Norris Scott, vice president of partnership marketing, is becoming vice president, analytics and insights, a new role at NASCAR, while his current role will be filled by Lou Garate, managing director of partnership marketing. Scott now will oversee NASCAR’s consumer research functions, including social analytics, digital research, sponsorship valuation and media/market research.
The moves come in the midst of NASCAR’s hunt for a new title sponsor of the Sprint Cup Series.
