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Marketing and Sponsorship

NASCAR closer, but no deal for title sponsor

NASCAR is getting closer to finding a new title sponsor of its premium Cup Series, but the search is coming down to the wire. The sanctioning body says it’s talking to roughly a dozen candidates to replace Sprint, which has been in the role since 2008 and exits at the end of this year. But ...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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