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Marketing and Sponsorship

Ganassi Racing confident about replacing longtime sponsor Target on IndyCar entry

While last week’s confirmation that Target is ending its longtime IndyCar deal with Chip Ganassi Racing came as a blow to not just the team but the entire series, Ganassi Racing’s president is predicting a full recovery. Target’s 27-year partnership with arguably IndyCar’s...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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