August 1 - 7, 2016 Vol. 19 — No. 16

Top Stories

  • Will Brazil’s struggles force IOC to rethink bid process?

    When the world’s eyes turn to Maracanã Stadium on Friday, the International Olympic Committee hopes the opening ceremony will launch a redemption story. But even if the Rio Games defy the skeptics, their troubles are already driving calls for changes to the Olympics’ site-selection process.

  • Marketing waivers face first test

    Social media will be the flash point for the Olympics’ most dramatic change to its marketing rules in a generation. For the first time, brands don’t require official Olympic rights to advertise with Olympians during the Games. They just need advance approval from the U.S. Olympic Committee, and cannot mention the Olympics specifically.

  • Election 2016 a political minefield

    Tremors from the most politically divisive presidential campaign in memory are rippling through the sports marketplace, causing many athletes, executives and agencies to tread cautiously regarding endorsements or official support of any kind.

  • PGA of America seeks simplified, ‘deeper partnerships’

    While wining and dining partners inside the clubhouse of venerable Baltusrol Golf Club during last week’s PGA Championship, PGA of America executives were working ahead — looking to close a new top-level sponsorship that would include the PGA Championship and the Ryder Cup.

  • NASCAR closer, but no deal for title sponsor

    NASCAR is getting closer to finding a new title sponsor of its premium Cup Series, but the search is coming down to the wire. The sanctioning body says it’s talking to roughly a dozen candidates to replace Sprint, which has been in the role since 2008 and exits at the end of this year.

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