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NBC sees social as a way to engage millennials in Olympics

A main focus of NBC ’s research during its Olympic coverage this summer will be to test whether social media activity affects television viewership. NBC will have a group of millennials keep three-day written diaries during the Olympics t...

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SBJ Morning Buzzcast: June 7, 2024

Silver's goals; NCAA looks to boost revenue through field ads; Lurie's limited stake and Olympics 50 days out

Fox Sports’ Joel Klatt, Stanley Cup Final puck drop, and a hectic week for ESPN

On this week’s pod, Joel Klatt joins the show to talk all things UFL and college football. The Fox Sports football analyst shares his thoughts on the future of spring football and the changing landscape on the college gridiron. Later in the show, SBJ’s Alex Silverman gets us set for the Stanley Cup Final between the Edmonton Oilers and Florida Panthers. Plus, Mollie Cahillane fills us in on who’s up and who’s down in sports media.

One on One with Chatri Sityodtong, Founder and CEO of Group ONE

A chat getting to know Chatri Sityodtong...his background, the rise of ONE Championship and his vision.

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