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Sports Business Awards

Best in Corporate Consulting, Marketing and Client Services

CAA Sports
Why it could win:
  • Helped negotiate JPMorgan Chase’s landmark naming-rights deal for the Golden State Warriors’ new arena.
  • Major revenue growth fueled by client retention and big wins on new business.
  • New hospitality thrust through acquisitions that led to the launch of CAA Premium Experience.
GMR Marketing
Why it could win:
  • Added insurance brands The Hartford and Esurance to the MLB sponsor roster.
  • Out front in establishing an e-sports practice.
  • Dominant agency among Super Bowl 50 activation; the agency’s largest presence ever at the event.
The Marketing Arm
Why it could win:
  • Scored agency-of-record status for Nissan, one of the biggest spenders in sports.
  • Strong revenue and personnel growth.
  • Dominant across college sports, highlighted by an innovative campaign for AT&T and Uber in college football.
Wasserman
Why it could win:
  • Heavy presentation of sponsors across leading sports properties, including the top five leagues and multiple PGA Tour events.
  • Another year of double-digit growth and EBITDA.
  • Outstanding record in employee diversity: 45 percent of its employees are female.
Optimum Sports
Why it could win:
  • Spearheaded Apple’s groundbreaking MLB integration, which was featured everywhere from dugouts and bullpens to MLB parking lots.
  • Unique combination of media and property acumen.
  • Sharp revenue growth reflected in an increased staff count at its New York and Chicago offices, and the addition of a Los Angeles location.
WME-IMG
Why it could win:
  • Winners in one of the biggest recent agency pitches, Anheuser-Busch InBev.
  • Major jump in revenue from representing some of the biggest spenders in sports, strong client retention, and multiple new business wins.
  • Doubled in-house agency personnel, especially in analytics, creative and research capabilities.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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