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Live-streaming agreement with AAU is one to watch

It’s not a huge deal, like the one the Big Ten Conference is negotiating with big media companies. But FloSports’ pact to live-stream 10 regional qualifier track meets this summer is one that piques my interest and shows how smaller rights holders can get distribution.

The subscription-based FloSports signed a deal with the Amateur Athletic Union. The qualifiers lead up to the AAU Junior Olympic Games, which are held July 27-Aug. 6 in Houston.

FloSports pursued the deal to persuade the families of the 10,000 or so participating athletes to sign up for a subscription.

— John Ourand

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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