April 25 - May 1, 2016 Vol. 19 — No. 3

Top Stories

  • Marketing Missy Franklin

    WME-IMG agent Mark Ervin and the rest of Missy Franklin's team maximized their leverage to sculpt a roster of corporate partners designed to help the Olympic swimmer “transcend sports.”

  • Will jersey ads bring big bucks?

    The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note, making it tricky to pinpoint the value and impact of the patches on jerseys.

  • Lockhart makes mark as NFL goes on PR offensive

    It hasn’t taken long to see the impact Joe Lockhart is having at the NFL in public relations. The new communications chief joined the league in January and has shaped a tougher, more muscular response unit.

  • Reebok enters the next round

    Overcoming some early missteps as the official apparel provider of the UFC, Reebok is attracted by a market of 35 million combat training enthusiasts who have been largely underserved.

  • Sponsors boost activation at Draft Town

    The NFL is estimating more than 200,000 fans will move through its Draft Town in and around Grant Park in Chicago, and the league’s business partners are finalizing their activation playbooks.

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