March 14 - 20, 2016 Vol. 18 — No. 46

Top Stories

  • Managing e-xpectations

    Not even the biggest e-sports proponents believe that their games will bring big TV audiences, at least not this year. But the fact that e-sports are supported by audiences that have been so elusive to TV executives has caused media companies to take a leap of faith.

  • USTA hires Allaster for pro division

    The U.S. Tennis Association has hired Stacey Allaster, the former WTA Tour chairman and CEO, to run its professional tennis division, which includes the U.S. Open Tennis Championships.

  • It's trophy time again

    The ninth annual Sports Business Awards are set for May 18 in New York City, where 87 nominees — 39 of whom are new to the awards — will compete for the prize in 17 categories.

  • The stories behind Selection Sunday

    The NCAA Basketball Championship Selection Show is one of the longest-running reality shows on broadcast television. It’s a day for winners and losers. Seasons are defined as the NCAA tournament brackets are made public from a CBS studio in New York.

  • Olympic trials arrive for looser Rule 40

    The next two weeks set up to be a crucial testing period for the new Olympic sponsorship paradigm that relaxes the ban on athletes appearing in nonsponsor advertising during the Games.

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