SBJ/March 7-13, 2016/Media

Comcast acquires OneTwoSee

Cable giant Comcast has acquired One-TwoSee, a developer of data visualization products for sports also based in Philadelphia.

OneTwoSee, a 2015 Sports Business Award nominee for Best in Sports Technology, has worked with Comcast extensively over the past year powering an array of scores and statistics on the X1 cloud-based TV platform. As OneTwoSee last fall expanded its work from baseball to other sports on X1, which allows for a second-screen companion experience on TV but without overlays, talks pointing toward an outright acquisition began to intensify.

OneTwoSee’s Chris Reynolds (left) and Comcast’s Preston Smalley will continue the work in Comcast’s X1 TV platform.
Photo by: ONETWOSEE
“Our goals to enhance the viewing experience for the fan have been aligned since day one, and as we extended beyond the honeymoon phase, it made a lot of sense to figure out a way to work even more closely together,” said Chris Reynolds, OneTwoSee co-founder and chief executive.

Financial terms for the deal were not disclosed. Reynolds joked that the purchase was worth “more than a loaf of bread and less than Jeb Bush
spent on his presidential campaign.” OneTwoSee last fall closed on a $1.2 million round of debt financing aimed at growing the company, with the transaction led by Philadelphia-based investors MissionOG and Robin Hood Ventures, the same group behind a $1.3 million equity round in 2014. Those partners’ interests in OneTwoSee have now been bought out as a result of the Comcast acquisition.

OneTwoSee will remain intact in its current offices across the street from the Comcast Center in Center City Philadelphia, and its full staff of 16 employees will stay on board. OneTwoSee will also continue to work with other existing sports programmer clients such as Fox Sports and Rogers Media, though projects with TV manufacturers such as Samsung and LG will be phased out of company plans.

Preston Smalley, Comcast vice president of product for sports and X1 applications, said a “brand evaluation exercise” will soon start to determine the long-term future of the OneTwoSee name.

Smalley added that the growth of the X1 platform played a significant role in the OneTwoSee purchase. Roughly a third of Comcast’s total video customer base of about 22 million has upgraded to X1 capability, and the company expects that number to pass 50 percent this year. The X1 sports app, powered in part by OneTwoSee, provides live statistics and content across several sports, including scores, win probabilities, team comparisons, player matchups and tendencies, and fantasy leaders. Comcast has also licensed X1 to Cox Communications.

“We’re really approaching an inflection point now for the adoption of X1, and with the help of OneTwoSee, this allows us to provide a truly integrated and differentiated video experience,” Smalley said.

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