Change — adapting to it and creating it — was a central theme for the 400 sports marketing executives at last week’s event.
ALL PHOTOS BY MARC BRYAN-BROWN
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Bill Goodwyn, president and CEO of Discovery Education, discusses the launch of “Madden NFL: Football By The Numbers,” an educational initiative aimed at teaching students in grades 5-9 about STEM subjects through a video game based on EA Sports’ signature game.
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Lucas Herscovici, vice president of consumer connections for Anheuser-Busch InBev, discusses the beer maker’s sponsorship renewal with the NFL. “The fact is that we have 28 of 32 teams, as well as the league deal, and now we can activate across the nation and have the scale we need.”
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Daniel Cherry III, chief marketing and innovation officer for the New Jersey Devils and Prudential Center, says teams can use virtual reality to monetize the at-home fan experience as well as the in-arena experience.
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Michael Nyman, co-chairman and CEO of PMK*BNC, discusses how brands can successfully attach to celebrity or athlete endorsers.
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Turner Sports’ Seth Ladetsky and the NCAA’s Matt Wolfert
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Fenway Sports Management’s John Clark, ESP Properties’ Paul Bamundo and Ascendent Sports Group’s Brett Ehrlich
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LeadDog Marketing Group’s Jamey Sunshine, Jillian Cancro and Corey Hockman
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Heath Price-Khan of Earl Marketing Integrations and Kristin Warfield of Churchill Downs/Kentucky Derby
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Jennifer Wood of Momentum Worldwide, Rob McQueen of Jack Morton Worldwide and Donnalyn Smith of Momentum
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Octagon’s Jeremy Aisenberg, L.L. Bean’s Christina Semanyshyn, Team Epic/MKTG’s Heather Breen and MKTG’s Bryan Duffy
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