Turnkey Sports and Entertainment has hired Donté Scott to fill its newly created position of executive vice president and chief insights officer.
The position calls for Scott to expand the company’s custom-research division, known as Turnkey Intelligence, and also further develop the company’s brand-side client roster. He began with Turnkey earlier this month.
A SportsBusiness Journal Forty Under 40 honoree in 2014, Scott spent the last eight years at Jack Morton Worldwide, most recently as senior vice president of research and analytics. There he helped develop sponsorship evaluation tools, including the creation of the Brand Experience Optimization Model, which he managed for Chevrolet, Samsung, Procter & Gamble, and other Jack Morton sports clients.
Earlier in Scott’s career, he co-founded Leisure Intelligence Group with research consultant and ESPN Sports Poll founder Rich Luker in 2001. His first assignments were helping to craft sports marketing and strategic planning projects for Breathe Right nasal strips and Cingular Wireless. He later managed the research and development of the Sports Illustrated On Campus print publication.
Scott struck out on his own in 2005 and was hired by General Motors R*Works to produce a sports marketing assessment for the automaker’s then-annual $230 million sports investment portfolio. He joined R*Works in 2007, and the shop became part of Jack Morton in 2010.
At Turnkey, Scott reports to Turnkey Intelligence President Haynes Hendrickson. Most of his work will be conducted from his home in Michigan, but he will work out of Turnkey’s Haddonfield, N.J., office six to eight days a month.
