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Game Changers

Lesley Eccles, FanDuel

Photo: FANDUEL
N
ot only has Lesley Eccles had a front-row seat to the meteoric rise of daily fantasy sports that has been one of the industry’s foremost stories of 2015, but she also is half of one of the leading husband-and-wife teams in the business.

One of FanDuel’s co-founders and the company’s executive vice president of marketing, Eccles has played a central role in making FanDuel a household name with sports fans, thanks in part to key partnerships with the NBA, a large group of NFL and NBA teams, and SiriusXM Radio, among others. Her active involvement in the earliest, often difficult, days of the company has given her a critical view into the challenges facing her husband, Nigel, FanDuel’s chief executive, and vice versa.

“If we hadn’t been in it together from the very beginning, we’d probably be divorced by now,”

Lesley Eccles
FanDuel | Co-founder;
Executive Vice President, Marketing
she said. “But we both know innately what the other is facing every day, and all of us founders have each had a clear role to play.”

FanDuel this summer closed on a $275 million Series E round of venture capital funding, designed in part to take the company and daily fantasy at large to even greater heights.

“People often say ‘Congratulations on the last year,’ and my thought is ‘Congratulations for what?’,” Eccles said. “Our work is not nearly done, and we have so much further to go. I think we’re only at the tip of the iceberg on making daily the default way to play fantasy. There is still a lot of consumer adoption to be had, and the world is going to look like a very different place in just a few months from now.”

— Eric Fisher

  • Notable professional achievement: Founding and growing FanDuel into a billion-dollar-plus company.
  • Best advice received: Don’t give up. The No. 1 killer of startups is that they give up. The early days were super tough, but I remember reading this fact somewhere, and it really stuck with me. We believed in the product from the beginning, and it’s wonderful when finally everyone else does too.
  • Causes supported: Several charities, including the World Wildlife Fund.
  • Woman in sports business I’d most like to meet: Dawn Hudson. Her marketing heritage is phenomenal, and I admire her immensely for moving from the CPG business into the NFL, where the marketing challenges are so different and so much more in the public eye.
  • Most memorable sporting event attended: The first time I ever attended a football game was when I was 6 years old. I went to a college football game in Oklahoma. I had never seen anything quite like it. It was the most exciting thing I’d ever experienced. I suspect it was more to do with the hot dogs and the cheerleaders than the on-field rivalries, but that feeling of excitement of a live event has stayed with me ever since.
  • If my colleagues were asked to describe me, they would say I: Make stuff happen and I am very honest in my approach.

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