E
rin Weinberg just got a new title with more responsibilities, but it’s no reason for her to stress. After all, she notes, it’s not a burden if you truly love your job — and she really, really loves the Olympics.
Weinberg this summer was named head of Olympic business in the United States for United Entertainment Group. In the new role, which adds to her work as executive vice president, she’ll oversee strategy and creative execution on the firm’s Olympic accounts. It’s a perfect fit for a lifelong fan whose career and family is never far from the next kickoff, jump ball or opening ceremony.
She fell in love with the Olympics during her first trip to the Winter Games, when she watched speedskater Bonnie Blair climb the gold medal podium in Albertville, France, in 1992.
Erin Weinberg
United Entertainment Group |
Group Head, EVP, Sports and Entertainment Communications
“They stand up there on the podium as the American flag goes up, you’re in another country, they play your national anthem … it’s something,” she said. “It’s so much more than just a sporting event. It really moved me. I was hooked.”
Over the next two decades, she rose to the post of managing partner at Taylor Global, becoming the only woman to hold that position. She credits her rise throughout her career to a habit of always saying yes to new opportunities, something that is a lot easier when the job doesn’t always feel like work.
She takes that enthusiasm home at night, too. Weinberg coaches her daughter’s traveling soccer team and never fails to impress when she returns home from the World Cup or the Olympics with souvenirs. At 12 and 8, the kids may be old enough to travel to Rio in 2016.
“I’m hopeful I’ll be able to share that with my kids,” she said.
— Ben Fischer
