The New England Patriots were the hottest NFL team in social media circles during training camp this year. According to data compiled by San Diego-based Hookit, the Super Bowl champions topped the list of the 15 most buzzed-about teams in terms of social media interactions between Aug. 7 and Aug. 30. The company counts interactions as the combined number of likes, comments, shares and retweets across a team’s Facebook, Twitter and Instagram accounts.
| Rank |
Team |
Total followers |
New followers |
Interactions |
| 1 |
New England Patriots |
8.8 million |
94,000 |
5 million |
| 2 |
Seattle Seahawks |
5.8 million |
88,800 |
4.9 million |
| 3 |
Pittsburgh Steelers |
7.7 million |
93,200 |
4.9 million |
| 4 |
Dallas Cowboys |
10.5 million |
128,200 |
4.8 million |
| 5 |
San Francisco 49ers |
6.2 million |
104,000 |
4.5 million |
| 6 |
Green Bay Packers |
6.6 million |
107,000 |
4.3 million |
| 7 |
Oakland Raiders |
3.9 million |
80,900 |
4 million |
| 8 |
Denver Broncos |
5.2 million |
70,700 |
3 million |
| 9 |
New York Giants |
5.1 million |
86,500 |
2.7 million |
| 10 |
Philadelphia Eagles |
4.3 million |
84,600 |
2.3 million |
| 11 |
Miami Dolphins |
2.9 million |
48,600 |
2.1 million |
| 12 |
Baltimore Ravens |
3.4 millions |
37,700 |
1.8 million |
| 13 |
New Orleans Saints |
5.2 million |
46,100 |
1.8 million |
| 14 |
Carolina Panthers |
2.6 million |
48,300 |
1.7 million |
| 15 |
San Diego Chargers |
2.4 million |
39,700 |
1.6 million |
Note: Interaction figures have been rounded, but team rankings reflect the teams’ full interaction numbers.
Source: Hookit
