July 20 - 26, 2015 Vol. 18 — No. 14

Top Stories

  • Expanded ‘footprints’ in NBA?

    The NBA is considering loosening its long-standing restrictions on teams’ local marketing efforts while also restarting talks about how to sell ads on jerseys. Both actions would carry major implications for teams as they look to drive sponsor value.

  • New MLB leadership wins praise of sponsors

    Major League Baseball’s All-Star Game seemed like the appropriate time to ask the league’s business partners about their early impressions of the new regime under first-year Commissioner Rob Manfred.

  • Grand Slam run gives Williams chance to close sponsor gap

    Is the sports world ready to embrace Serena Williams’ quest for a Grand Slam? Williams is a top earner in female sports, but she is also one of sports’ more controversial figures. She’s not even the top-paid player in women’s tennis, significantly trailing Maria Sharapova.

  • Emirates to replace Corona as ATP lead sponsor

    Emirates is replacing Corona as the ATP’s lead sponsor effective at the start of 2016, according to numerous tennis sources, with a deal believed to be worth at least $10 million annually for at least three years.

  • How networks scout on-air talent

    As a generational shift occurs in on-air talent, executives constantly are seeking new on-air faces that can relate to younger demos, or, even better, interact with them.

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