July 13 - 19, 2015 Vol. 18 — No. 13

Top Stories

  • What's next for the champs?

    Record ratings and a Women’s World Cup title could make members of the U.S. women’s soccer team winners in another competition: the race for endorsement deals with Olympic sponsors ahead of Rio.

  • NASCAR, Fox stay upbeat

    With the first half of the NASCAR Sprint Cup season in the books, it’s clear that fewer people are watching the races on TV. But Fox and NASCAR executives say they are neither surprised nor worried by the decline.

  • Obama 2012 research firm to battle Nielsen

    The targeted advertising strategy that Barack Obama used as he won the 2012 U.S. presidential election is being shopped by audience research firm Rentrak to sports teams, leagues and sponsors this year.

  • NFL: Jags didn’t alter Tottenham deal

    The Jacksonville Jaguars are said to be hesitant to play in a planned new Tottenham Hotspur FC stadium, but the NFL dismissed such speculation, saying negotiations always centered around at least two annual games starting in 2018.

  • Sprint officials tell NBA they won’t renew sponsorship deal

    Less than a year after Sprint made public its plans to drop its pricey title sponsorship of NASCAR’s top circuit after the 2016 season, the No. 3 carrier is walking away from the NBA.

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