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Marketing and Sponsorship

The Hartford set to join MLB sponsor roster

With baseball’s 2015 season opening this week, The Hartford is close to unveiling its new league sponsorship deal. Related stories: • Networks plan more talk, tech and stunts for MLB telecasts • MLB clubs see social media gains in lead-up to season Terms were not ...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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