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Leagues and Governing Bodies

NFL licenses firm to market experiences

Bruin and RedBird starting sports hospitality company

Two new business partners — Bruin Sports Capital and RedBird Capital Partners — are forming a sports hospitality firm that will market and sell exclusive NFL access and experiences to the league’s marquee events. The NFL not only is issuing Bruin and RedBird a 10-year license fo...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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