Menu
Coast to Coast

Coast to Coast

AMES, IOWA
New displays for Jack Trice Stadium

Iowa State University’s Jack Trice Stadium is getting a new Daktronics LED video display and ribbon displays this summer. The main display will measure 36 feet high by 79 feet wide, and two ribbon displays will each measure 4 feet high by 623 feet wide.
 
ANNAPOLIS, MD.
BVI sponsoring yacht race

The British Virgin Islands Tourist Board signed on as a sponsor of the 35th Annapolis to Newport Yacht Race. BVI will have exclusivity in the tourist destination category, display space at the Annapolis Yacht Club, branding, social media extensions, database marketing and hospitality. The deal was brokered by Precision Sports Entertainment.
 

PATRICK
BOSTON
Olympic bid hires former governor
                        
Former Massachusetts Gov. Deval Patrick stepped up his involvement in Boston’s bid for the 2024 Summer Olympics, taking on a role as a global ambassador, according to a Boston Globe report. Patrick will be paid for his work, but aides would not reveal information about his salary.
 
Fire defender Eric Gehrig speaks to the media with a Magellan-logoed backdrop.
Photo by: CHICAGO-FIRE.COM
CHICAGO
Magellan signs four-year deal

The Chicago Fire reached a four-year deal with Magellan making the steel distributor one of the MLS team’s top-line partners through the 2018 season, according to a Crain’s Chicago Business report. Magellan’s logo will appear on team benches at Toyota Park and will be featured on LED screens during games. Sources pegged the deal’s value at close to $100,000 a year.
 
UA opens new store                                      
Under Armour opened a 30,000-square-foot store on Chicago’s Magnificent Mile, blocks away from a Nike store, according to a Footwear News report. Under Armour has been opening branded stores in select cities for the last few years, including in New York; McLean, Va.; and Baltimore, its corporate backyard.
 
CINCINNATI
Reds prizes will drop into the hands of tweeting fans.
Photo by: CINCINNATI REDS
Twitter vending open for business
Major League Baseball and the Cincinnati Reds debuted a Twitter vending machine in Fountain Square in advance of tickets to the T-Mobile All-Star FanFest and All-Star Sunday going on sale last week. Fans can win tickets and other prizes by tweeting a unique hashtag.
 
FRISCO, TEXAS
Huge new displays for RoughRiders
                        
Daktronics will bring four new LED video displays to Dr Pepper Ballpark and the Class AA Frisco RoughRiders. The new main display and three new fence displays will add a total of 5,250 square feet of video display space in 2015. The new main outfield display will measure 32 feet high by 85 feet wide.
 
LOS ANGELES
Sparks honor women, aim for record                        
The Los Angeles Sparks launched the #WeAre campaign to honor the accomplishments, leadership and empowerment of women. The campaign includes the goal of having the highest attended game in WNBA history when the Sparks host San Antonio at Staples Center on Aug. 30.
 
MILWAUKEE
MU opts out of arena funding
                        
Marquette University President Mike Lovell said the school will not contribute financially to a new Milwaukee Bucks arena, ending months of speculation. Lovell, speaking at the Milwaukee Business Journal Power Breakfast, added that Marquette’s relationship with the proposed arena will be only as a tenant for its men’s basketball team.
 
MYRTLE BEACH, S.C.
Pelicans renew with flagship 
                       
The Class A Myrtle Beach Pelicans renewed their partnership with Digity to have all Pelicans games in 2015, including potential postseason contests, broadcast on 1450 WRNN-AM (ESPN). The partnership began in 2014 and includes pregame and postgame shows and “The Taste of the Pelicans,” a weekly talk show with players, coaches and staff.
 
OAKLAND
Raiders remain at O.co for season
                                
The Oakland-Alameda County Coliseum Joint Powers Authority approved a short-term lease renewal for the Oakland Raiders to remain at O.co Coliseum through the 2015 NFL season. The team will pay $400,000 with an additional fee for use of the training facility in Alameda, Calif.

PHILADELPHIA

Craft beer garden set for PPL Park                        
PPL Park this season will feature a beer garden exclusively selling Dogfish Head Craft Brewery products. The custom-branded bar will be open one hour prior to the start of each Philadelphia Union match. Dogfish Head also becomes an official sponsor of the MLS team.
 
Photo by: PHILADELPHIA UNION
Union creates secondary jersey
The Union unveiled a secondary jersey for the 2015 MLS season. The jersey includes a strip of embossed stars, a Gadsden snake on the back below the player’s neck, and a “We Are One” graphic on the collar.

AAA campaign part of Union deal
The Union signed a multiyear partnership with AAA to become the official roadside assistance membership program of the team, PPL Park, Eastern Pennsylvania Youth Soccer and Delaware Youth Soccer Association. The Start Your Journey campaign will allow AAA to communicate the value of membership for parents of athletes who are traveling to and from events.

Back on My Feet partners with Mizuno       
Mizuno will be the official national running shoe provider for Back on My Feet, a Philadelphia-based nonprofit with operations in 11 U.S. cities. Back on My Feet uses running as a means to build self-confidence for those who are homeless. Mizuno will give a new pair of running shoes to every new Back on My Feet member.

TAMPA-ST. PETERSBURG
Bucs settle with former cheerleaders
                            
The Tampa Bay Buccaneers agreed to pay up to $825,000 to settle an unfair labor class-action lawsuit by 94 of the team’s former cheerleaders, according to a Tampa Bay Times report. The settlement was pending a judge’s approval.



      COAST TO COAST — BEYOND THE COASTS


DURBAN, SOUTH AFRICA
Durban wins Commonwealth bid 
                                  
Durban will stage an edition of the Commonwealth Games that will cost less than the $875 million event in Glasgow in 2014, according to a Bloomberg report. Durban was the only candidate city to present its bid for the 2022 event after potential bidder Edmonton withdrew.
 
GLASGOW, SCOTLAND
Celtic reaches New Balance deal   
              
Scottish Premiership club Celtic FC reached a long-term kit deal with New Balance, according to a report in The Scotsman. The team has called the contract potentially its biggest kit deal ever.

MANCHESTER
Man City, Etihad redoing deal

Manchester City FC, which is four years into a 10-year sponsorship deal with Etihad Airways, is in the process of renegotiating the terms of the package, according to a (London) Daily Mirror report. The new deal is reportedly worth $120 million a year. The current deal is worth $60 million a year.
 
MELBOURNE, AUSTRALIA
Storm reaches 2 three-year deals  
 
The Melbourne Storm reached a three-year deal with Whitehorse Truck and Bus that will see the dealership’s name appear on the front of the National Rugby League club’s playing shorts through 2017. The club also named Metsal Heat Rub Cream a partner in a three-year deal. Metsal becomes the team’s back-of-shorts sponsor.
 
SANDWICH, ENGLAND
Royal St. George’s opens membership

The end of male-only Open Championship venues is in sight after Royal St. George’s voted to allow women members for the first time in its history, according to a London Times report. Muirfield and Royal Troon are the remaining two courses on the Open rotation to have male-only membership policies.
 
SION, SWITZERLAND
Team taps Alloboissons as partner

Swiss football club FC Sion named drinks retailer Alloboissons a principal partner. Under the 3 1/2-year deal, Alloboissons branding will appear on the club’s shirts.

For more international news, visit www.sportsbusinessdaily.com/global.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2015/03/16/Coast-to-Coast/Coast-to-Coast.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2015/03/16/Coast-to-Coast/Coast-to-Coast.aspx

CLOSE