The Washington Nationals are creating a second version of the team’s ultra-exclusive Club 24 at Nationals Park after the first edition quickly sold out.
The forthcoming K Street Boxes will mimic the newly constructed Club 24, combining amenities of an indoor club and private suite. Like Club 24, the K Street Boxes will feature permanently assigned indoor tables, outdoor opera box-style seating, and membership in the club’s business networking group, the Nationals Partner Alliance.
The K Street Boxes will also have 24 total seats, sold in six separate four-seat blocks. Pricing begins at $95,000 with a minimum three-year commitment and includes premium parking, waiter service, access to all Nationals games and concerts at Nationals Park, and all food and beverages with the exception of hard liquor. The pricing for the K Street Boxes begins at the high end of the Club 24 rates, in part because of its proximity to home plate along the stadium’s first-base side.
Decor for the new space will take on more of a traditional Washington and governmental theme compared with the “speakeasy” motif of Club 24. K Street in Washington is one of the city’s primary commercial thoroughfares and a hub for lobbyists, attorneys and public advocacy groups.
Nationals officials said the move to create the K Street Boxes was driven by an immediate market response to Club 24, and a desire within Washington’s business community for more hybrid luxury seating products. All six seating blocks for Club 24 sold out in a matter of weeks, though team officials have not disclosed the identities of the purchasers. Both areas are being positioned foremost to midsize corporations.
“We were pleasantly surprised how quickly the market took to this. We sold out Club 24 simply on renderings alone,” said Valerie Camillo, Nationals chief revenue and marketing officer. “There’s really no other product like this out there. So when we found an opportunity to expand the concept, we jumped on it.”
Blended luxury seating products such as these are becoming increasingly common in indoor arenas, but remain the exception among outdoor stadiums.
Like Club 24, the K Street Boxes are converted suite space on the first-base side of the ballpark’s Jefferson Suites level and created from three traditional suites. The two new areas will share a kitchen servicing them.
Nationals Park opened in 2008 with 79 suites but like many other facilities has cut back over the years. After the elimination of six suites to build Club 24 and the K Street Boxes, it has 63.
