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Marketing and Sponsorship

Financing to aid Mission’s marketing

Sporting goods manufacturer Mission Athletecare hopes to boost its marketing footprint this year after collecting $35 million during its most recent round of financing. The company — which sells self-cooling towels and garments, grip-enhancing spray, sunscreen and other personal care produc...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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