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Samsung Business names Sun Life Stadium preview center

The Miami Dolphins have signed Samsung Business as a technology partner, putting Samsung’s name on the team’s preview center showcasing Sun Life Stadium renovations.

Team officials would not release financial terms for the multiyear agreement. The preview center is a 4,000-square-foot space inside the Gate G entrance on the stadium’s south side.

Samsung Business will provide technology and hardware for the preview center and the stadium. The two-year, $400 million renovation project is to be completed for the 2016 season.

Samsung’s name and products are in the preview center.
Photo by: JONATHAN WILLEY / MIAMI DOLPHINS
The preview center, open since Feb. 10, includes Samsung Business ultra-HD television displays, laptops, a printer, Wi-Fi access points and charging stations, said Tery Howard, the team’s senior vice president and chief technology officer.

Some of those products are also targeted for the stadium itself. The parties are just starting discussions to determine the product mix throughout the venue, said David Lowe, vice president and general manager of enterprise sales for Samsung Electronics America.

The Dolphins, working with HOK, the architect designing the renovations, spent $2 million to redevelop old office space at the stadium into the preview center and form a vision for what the finished product will look like in 2016.

The improvements at the 28-year-old facility include a reconfigured seating bowl. As of last week, the Dolphins had set up 2,000 appointments among season-ticket holders to go through the preview center and select their new seats. Those meetings start today.

For new buyers, the Dolphins have taken about 4,000 deposits. Several hundred of those initial payments occurred in the preview center since it opened, team spokesman Jason Jenkins said.

In addition to the Samsung Business items, the Dolphins are using IO Media’s 3-D seat viewer as part of the seat selection process, said Nick Forro, the team’s vice president of ticket sales and service. The center has six rooms connected to that process.

The new seating products themselves are also on display, including the plush recliner connected to the living room boxes that open this fall in the lower bowl.

After the reseating process and new sales are completed in 2016, Samsung Business will use the preview center to show new technology to customers, Lowe said.

The naming-rights deal follows a similar agreement that commercial real estate broker Cushman & Wakefield had a few years ago for naming rights to the marketing center linked to the $1 billion renovation of Madison Square Garden.

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