February 9 - 15, 2015 Vol. 17 — No. 41

Top Stories

  • ‘Not a normal year’ for NFL, but it’s all good for partners

    There was never a more trying year to be a business partner of America’s most popular spectator sport. But if there was any damage to the NFL’s brand value or popularity, it was not detected by the league's corporate allies.

  • ‘We are in New York, so it has to be bigger’

    One market, two arenas, two host teams — and a massive new community service event. It adds up to make this year’s NBA All-Star Weekend in New York one of the most complex, unique and challenging events undertaken by the league.

  • After 4 years, MLB seals the Fan Cave

    Major League Baseball is shutting down the Fan Cave in New York City in an attempt to consolidate all of its social media activities under MLB Advanced Media and the MLB Network.

  • X marks the spot

    Tim Reed is a moving target as he orchestrates the X Games and charts the future of the action sports property.

  • NBA tells Nets owner he must sell arena share

    The NBA told Brooklyn Nets owner Mikhail Prokhorov in writing late last month that he is required to sell his share of the Barclays Center along with his intended sale of the team.

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